Professional presentations that use well-crafted stories to frame and explain important concepts engage listeners in ways that add color, imagination and emotional significance to a lecture or data-heavy power point and in this way make the content memorable and meaningful. "The story is actually just a delivery system for the teller’s agenda," writes Jonathan Gotschall in “Why Storytelling Is The Ultimate Weapon”. "A story is a trick for sneaking a message into the fortified citadel of the human mind. Research shows that our attitudes, values, hopes and fears are strongly influenced by story...The more absorbed
readers are in a story, the more the story changes them."
One would think that because stories are expressed through language that they engage the parts of the brain that process it, but neuroscience shows us something more. Research published in the Journal of Cognitive Neuroscienceshowed that when the brain hears an action word, it responds as if the list…
One would think that because stories are expressed through language that they engage the parts of the brain that process it, but neuroscience shows us something more. Research published in the Journal of Cognitive Neuroscienceshowed that when the brain hears an action word, it responds as if the list…