The ability to craft and deliver a story is a key professional skill that is even more Workshop and Hand-Out by Jude Treder-Wolff, LCSW, CGP, MT valuable in the digital world, in which there are constant competing demands on peoples' attention. According to neuroscientist Paul Zak , who conducts research into what is happening in the brain when impacted by story, the ability to command and sustain attention is the core challenge to all of us who seek to deliver information and impact others in positive ways. "Any Hollywood writer will tell you that attention is a scarce resource," he writes in "How Stories Change The Brain" on UC-Berkeley's Greater Good website. "Movies, TV shows, and books always include “hooks” that make you turn the page, stay on the channel through the commercial, or keep you in a theater seat. Scientists liken attention to a spotlight. We are only able to shine it on a narrow area. If that area seems less interesting than
Creativity is the energy of change. Lives In Progress explores ideas about how to have more of this energy and its relationship to health and happiness. We are trainers who integrate the most current research with creativity-and-innovation-generating experiences.