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Showing posts from June, 2017

The Power Of Story: Creativity, Craft, Communication Workshop Handout

Well-crafted stories can frame and explain important concepts as well as engage listeners in ways that add color, imagination and emotional significance to important information and in this way make the content memorable and meaningful. "The story is actually just a delivery system for the teller’s agenda," writes Jonathan Gotschall in Why Storytelling Is The Ultimate Weapon. "A story is a trick for sneaking a message into the fortified citadel of the human mind. Research shows that our attitudes, values, hopes and fears are strongly influenced by story...The more absorbed readers are in a story, the more the story changes them." 
The craft of storytelling is key to engaging listeners' rapt attention. "Studies shows that when people are presented with facts and figures, smaller areas of the brain are activated which indicates that information is being processed. However, when those same facts and figures are packaged in a story, the entire brain becomes en…